When I first saw this photo I thought, "Wow, what a beautiful woman." Tucked in the corner is a container of Fit Light Yogurt, manufactured in Brazil.
"How terrific. This must be another company showing how beauty comes in different sizes," I continued.
But as I read the tag line of the ad, my eyes widened in disbelief:
"Forget about it. Men’s preference will never change. Fit Light Yogurt."The ad campaign, which shows large women in famous cinematic poses, suggests that men wouldn't find this photo sexy.
Beauty and health advertisements often don't reflect reality. Advertisements like this are created to do one thing: convince you to buy a specific product...and to sell you this specific product, advertisers will often construct an emotional experience that looks like reality. [2]
So the psychological message in this advertising campaign is that men are only attracted to a glamorous, thin, young female . . .see Mena Suvari in the original "American Beauty" image.
And if YOU are not thin or hollywood-glam, you should go out, buy this yogurt and make that transformation happen.
Well, I ain't buying it - the message or the yogurt!
And don't you either.
Vive la difference. THAT is reality.
Footnotes
[1] Fit Light Yogurt
[2] PBS: Eating Disorders
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